| Summary: | 碩士 === 世新大學 === 財務金融學研究所(含碩專班) === 103 === This article discussed with Facebook crawl amount of research samples, using "fbCrawler" Facebook buzz software were statistical search software,The purpose of this article is to explore the impact of wealth management Facebook keyword analysis, study period of January 1, 2013 to May 26, 2015, the subjects of the article is a fan of the establishment of domestic banks on the Facebook page, then follow the mode of operation of the fan page of different banks, classified according to category managers issued, will be divided into financial and lifestyle, articles there are two categories of fan page research.
Summarizes the two Facebook fan page, whether it is financial or lifestyle fan page, are more direct influence by the service keyword, several keywords discuss more likely cause of fan page.In the association between the keywords, the service, trade, life keywords are closely interlinked, a greater degree of mutual influence. So we know from the above results, the diversified development of modern financial services, effective conversion price competition for the quality of service competition, making the bank's wealth management with comprehensive services to win, which led to the discussion of service keywords in the Facebook fan page in in addition, in Bank3.0 era, information readily available, the bank actively snatch a new generation of digital market, therefore, that the results of this study, published in the impact of the digital category keywords Facebook fan page it has greater impact, people will stay in the post for digital iSSUES Facebook fan page, and participate in discussions even increase response.
|
|---|
