| Summary: | 碩士 === 世新大學 === 企業管理研究所(含碩專班) === 103 === Chunghwa Post Co. has a long history over one hundred years. Its external employees wear on green uniform, and its counter employees also dress an unified clothing. It deserves to explore how the style and the design of uniform affect the psychology and behaviors of their employees. Although there was abundance of literature addressing the relation of employee uniforms to job performance or customer impression in past, little research has discussed the effects of organizational uniform cognition on employee’s attitude and behaviors. Hence, the current study intends to explore the relationships among organizational uniforms cognition, employee’s cohesion, engagement and self-efficacy. The study selects the employees of Chunghwa Post Co. as research target using questionnaire survey to collect data, and performs an empirical study to test the proposed hypotheses. Finally, some important findings are obtained as follow: There are positive effects of organizational uniform cognition on employee’s cohesion, engagement and self-efficacy. Besides, the degrees of cohesion and engagement also influence self-efficacy for employees. Furthermore, employee’s cohesion and engagement can mediate the effect of organizational uniform cognition on employee’s self-efficacy. It implies that the firm should enhance the cognition of new uniform so as to develop internal work team and improve their job performance. Results of this study could contribute to human resource management and uniform design of Chunghwa Post Co.
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