| Summary: | 碩士 === 東吳大學 === 國際經營與貿易學系 === 103 === The main idea of marketing channels is managing well the distribution channel structure. Therefore, in the marketing strategy, managing distribution channel structure is becoming more and more important. According to different distribution channel strategies will result in different information and executions. In addition, it not only directly affects consumer satisfaction but also impacts and performance and profitability in the company.
After tablets and smart phones come out, there are less consumers purchasing computers. Lots of company has bucked the trend of a declining industry by adjusting the price. They are not just modifying existing marketing strategies but also monitoring the whole market structures. At the same time, different countries have different marketing strategies. All of them are also planning in different ways. In that case, the company has to come up with another decisions and marketing distributions to fit in the market. From the preceding examples, it is shown how monitoring and making decision for the marketing distributions is determined by prediction accuracy. Thus, it affects the company’s profitability and market share. As time goes by, the company needs to add some appropriate changes to the business.
The purpose of the study was to assess the mother board marketing distribution comprising between Taiwan and Philippines. Furthermore, to understand the two countries’ case via three categories: analysis of information flow, cash flow, and logistics. Moreover, to investigate more details for marketing distraction though the paths, lengths, and crowds to find out the factors of marketing distractions. After all, due to the consumer behaviors, establishment of a suitable and effective model is quiet important. Therefore, I compare the current situation in Taiwan and the Philippines area of e-commerce.
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