SPA & Wellness Industry and Management Set-Up

• Main Authors: CHIN,YUEH PING, 靳月萍
• Other Authors: 蔣成
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/01163238746269459351

碩士 === 東吳大學 === 國際經營與貿易學系 === 103 === According to the Global Spa (2010) survey, the sales of the global SPA & Wellness industry reached USD2 trillion, with the global revenue estimated to reach USD7,720 million in 2015. Such figure shows the SPA & Wellness industry is not a niche market anymore, and consumers place more and more importance on health and beauty. The researcher reviews the industry’s development history of two decades, which has transformed from the traditional sauna to the current trend that combines different industries such as SPA & Wellness, medical beauty and fitness industry. Some still keep the original operation patterns, while some are transforming to satisfy consumer demands with a complete range of services. In view of this, the study sets the expansion and operations management of the SPA & Wellness industry as the study objectives. The study adopts the quantitative study method. The researcher has served as a SPA therapist, business manager and educational director in this industry while assisting the owner in completing business expansion. With an in-depth review of the past two decades of the industry, the researcher collects the related literature data, market survey data, international online data and information collected at home and abroad to conduct a comprehensive research and analysis for the SPA & Wellness industry. With the changes and transformations that occurred in the industry, it is necessary for enterprises to possess market competitiveness. However, how should the enterprises cope with the various development trends, manage the operations and expand the business? We believe the enterprises should construct a complete operations management model, organizational architecture, performance management, related resource management, and other quality management systems, for constant improvement and business enhancement. During the said development process, the enterprises should also draw lessons from their experiences and share such insights, so as to reduce mistakes and development obstacles for future expansion. Moreover, efficient management should be realized so as to achieve customer satisfaction and establish a competitive operations model. During the research period, the researcher finds that the operation management and quality management data related to the SPA & Wellness industry are so rare. In order to perform well in this era of global competition, the enterprises should enhance their market competitiveness. Thus, the study aims to build a standard operating system for the SPA & Wellness industry, which can be a reference used by related enterprises. By maintaining and innovating the said business model, it can guarantee the provision of consistent service quality, improve customer satisfaction and help the companies achieve their long-term goals.