A Study of Relationship between Global Brand Equity and Corporate Management Performance – A Case Study of Taiwan’s Top 20 Global Brands
碩士 === 東吳大學 === 國際經營與貿易學系 === 103 === In the trend of the globalization, regional economic integration and intensively competitive international trade, Taiwan Government actively advocates transformation towards brand development in order to assist firms with promotion of OEM position in industry to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6e6rv6 |