Selection Criteria of Social Media Marketing Influencers: An Example of G Electric Scooter
碩士 === 東吳大學 === 企業管理學系 === 103 === In recent years, the rise of social media has made advertising endorsement and marketing in the digital community a new trend. For traditional advertising industry, finding an influential endorser (influencer) is a commonly used product marketing method, howeve...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26hu7w |
