The Advertisement Effect of Mobile Advertising Appeals and Product Types
碩士 === 東吳大學 === 企業管理學系 === 103 === Since the smart mobile devices increase the penetration in the market, it brings a vast effect of human’s life. So when the mobile devices become an advertising medium, it would be easier to attach the consumers than other advertising medium. Therefore, the mobile...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5xedym |