Effects of dynamic product presentation, touch mode of interaction and need for touch on consumer purchase intention, attitude and website revisit intention - The mediation by mental imagery and sense of ownership
碩士 === 東吳大學 === 心理學系 === 103 === Products presented in 3D dynamic images will generate more vivid mental imagery leading to more positive attitude than when the product was presented in 2D static images. For consumers high in their needs for touch (NFT), the lack of haptic information prevented the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/537cn5 |