A Study of Emotional Value for Experiential Marketing Product – Cases of Bed and Breakfast in Kenting
碩士 === 實踐大學 === 企業管理學系碩士在職專班 === 103 === Consumer’s purchasing intention and behavior is changing over time due to the impact of social influence and the development of social-economy. Consumers are no longer choosing a product based on its functionality. More importantly, consumers are focusing...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32913960841441620389 |