A Research Of Feminine Consciousness and Workplace Culture Based On the Concept Of "Power Suit" and Personal Brand

• Main Authors: Tzu Nien Chen, 陳姿年
• Other Authors: Victoriayung Chihlu
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/90002969424721213872

碩士 === 實踐大學 === 時尚與媒體設計研究所 === 103 === We are living in a generation where people score a success by appearence with the image we reflect playing a crucial role. The apparel we’re in reveals the desirable image we’re going after; to put it another way, we define ourselves at work by the apparel we’re wearing. Clothing has a great inflence not only on our appearance but also on our attitide, behavior and impressions which others have on us. Office ladies have already become a significant group of people in the society of Taiwan. The aim of this research report is to design suitable power suits for urban ladies. Power suits provide ladies with confidence as well as professional image at work. Nowadays, women don’t need masculine or man-like suits any longer to prove their capablity because they can show they’re as competitive as men by means of demonstrating their competence. Therefore, power suits are put in a new light, transforming into individual and stylish ones with a view to ensuring women attain equality and self confidence. My series of power suits designs lays great emphasis on women’s self- consciousness instead of others’ opinion. I designed the series through interview and my own work experience, categorizing office ladies’ favorite suits. This series of designs is meant to equip office ladies with self-assurance in the hope that every women in power suit radiates charisma and elegance, appreciates her own beauty and confidence, and even improves work performance. Suitable power suits are to women what armors are to warriors; more importantly, power suits strengthen women’s confidence.