A Study Of Surreal Expression In Product Design

• Main Authors: Liu, Lien Kai, 劉鎌愷
• Other Authors: Wang, Joseph
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/85804788580835073491

碩士 === 實踐大學 === 工業產品設計學系碩士班 === 103 === Originating from “Psychoanalytic theory” of Freud, “Surrealism” was the reactionary thoughts in regard to the traditional art in the Early 20th Century. It advocated that the real thought oh people exist in the “Dream” and “Unconscious”. Artists challenged people’s set way of thinking by the way contrary to reality. With induction, there were nine common ways for the surreal performance practices It is observed in this research that something with a characteristic of Surrealism will cause the reality violation. It will also bring feelings of surprise visually for people, and cause the emotional reactions by a series of Psychological process. In this research, the writing style was deduced by generalizing literatures, combining with the humorous design techniques, and they were used to design two products with humor.