Factors influencing consumer usage intention in mobile insurance services: the mediating effect of perceived value
碩士 === 靜宜大學 === 資訊碩士在職專班 === 103 === Currently, mobile service has been a critical indicator for improving business services. This trend also induces the insurance practitioners to develop mobile insurance services (MIS). To understand the acceptance of MIS, this study is based on technology accepta...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/e5u57k |