Factors Influencing Brand Equity - An Example of Instrument Technology Research Center
碩士 === 靜宜大學 === 企業管理學系 === 103 === Past studies put more emphasis on how to enhance brand equity of B2C, and less on that of B2B. The primary focus of this research is about in a B2B condition, how Instrument Technology Research Center’s image, and old clients’ word-of-mouth referrals would impact b...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5jh789 |