The Relationship between Service Encounter and Price Sensitivity
碩士 === 中國文化大學 === 國際企業管理學系碩士在職專班 === 103 === Consumer price sensitivity influences consumers’ willingness of purchase, which has a direct impact on the sales figures and the profitability of a corporate. It is crucial for enterprises to reduce the price sensitivity when developing marketing strategi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81864048056420501726 |