Relationship Bonds of Medicine Dealers and Purchase Preference of General Practitioner: An Application of Conjoint Analysis Model
碩士 === 中國文化大學 === 國際企業管理學系碩士在職專班 === 103 === Enhancing the strength of relationship bonds with clients could establish long-term relationships with clients, making them have purchase preference for products and service. Literature review has demonstrated that keeping the relationships of the existin...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98pfqd |