| Summary: | 碩士 === 中國文化大學 === 國際企業管理學系碩士在職專班 === 103 === Buyers and sellers perceive the professional role of real estate brokers differently. Therefore, a steady growth of the real estate market could be improved by increasing the management of real estate brokers and regulating their practice to prevent illegal deals and unlawful brokerage activities. Through reviewing previous literatures, and in-tegrating the viewpoints on professional role evaluated by both domestic and foreign experts, this study believes that sufficient knowledge, skills and adequate attitude are essential for real estate brokers to achieve high-performance.
The study invites a total of thirty four scholars and practicing professionals (senior real estate professionals) to fill in a questionnaire, asking them to compare and score the importance of each components and factors from their professional point of view. A uni-fied standard is found from this process. Then, the relative weights between each com-ponents and factors are deduced by using analytical network process and the software Super Decisions, and thus used as the base to conclude this study.
The results show as follows. Experts from both consumers and practitioners share a quite similar common view on the components and factors to evaluate real estate bro-kers’ professional role. Moreover, while evaluating each component, all professionals unanimously agree that, in orders, the relative weight of knowledge component stands first, the attitude component second, and the skills component third. However, regarding the orders of criteria in a whole evaluation, professionals from both sides agree that the first four are professional knowledge; professional service; communication skills; and professional ethics.
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