| Summary: | 碩士 === 中國文化大學 === 國際企業管理學系碩士在職專班 === 103 === This study used event study to investigate the shareholders effect of internet banking service pattern and mobile banking service pattern in Taiwan during 1996 to 2013. In addition, this study examines whether these explanatory variables are associated with observed cumulative abnormal returns using a regression model. The analytical results demonstrate that average abnormal returns are significantly different sign before the date of the announcement of in implementing internet banking system, on days -7 and -2, and significantly positive after that announcement date, on days +8 and +15. Moreover, the results also show significantly different sign average abnormal returns before the date of the announcement of in implementing mobile banking system, on days -14, -12 and -4, but insignificantly shareholders effect after that announcement date. Empirical findings show that different financial service pattern may arbitrage opportunities for investors, and can be a reference benchmark for companies and investors in decision-making.
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