| Summary: | 碩士 === 中國文化大學 === 國際企業管理學系碩士在職專班 === 103 === Today consumers in the industrial system, the role of a major change; how compa-nies create value with customers, so that customers are willing to offer themselves to share experience and resources and corporate information, suggestions and ideas of spontaneous behavior of customers, has become enterprises to enhance competitiveness the key factor. When the higher the degree of relationship between enterprises and cus-tomers combine the competitiveness of enterprises gained the stronger. Companies must rethink how to make the customer voluntarily and actively participate in, rather than develop a learning relationship, to get potential customers agree.
The main purpose of this study is to: 1. View customer authorization and customer relationship model of spontaneous behavior. 2. Customer trust for intervening variables, examine the relationship between the customer authorized the spontaneous behavior of the customer. The study object in "metalworking studio" hand-made consumer experi-ence study sample text volume survey sample recovered 300 questionnaires, and then through the descriptive statistical analysis, factor analysis, reliability analysis, correlation analysis and regression analysis verification and analysis.
Research results showed that: a customer authorization and a positive relationship between customer loyalty behavior; customer authorization and a positive relationship between customer cooperative behavior; customer authorization and a positive rela-tionship between customer participation behavior. 2. Authorized Customers trust a posi-tive relationship with customers. 3. Customer trust customer authorization and customer spontaneous behavior, with the intermediary results; customer authorization through customer trust intermediary effect, enhance customer loyalty behavior, cooperative be-havior, participation behavior.
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