The Influence of Brand Image, Service Quality and Price on Purchase Intention: A Case Study of The One-Price Store in Taiwan

碩士 === 中國文化大學 === 企業實務管理數位學習碩士在職專班 === 103 === According to the “Employees' Earnings Survey” announced by Directorate General of Budget, Accounting and Statistics, Executive Yuan in 2015, the real wage levels in Taiwan, affected by the global recession, have returned to the levels nearly si...

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Bibliographic Details
Main Authors: Huang Chih-Hao, 黃致豪
Other Authors: Chen Wuu-Yee
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/b95k29

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