| Summary: | 碩士 === 中國文化大學 === 企業實務管理數位學習碩士在職專班 === 103 === With the rapid development of information technology, e-services technology becomes increasingly pervasive, airlines began using a wide variety of e-services, in order to enhance the brand image and service quality. Steady growth in the face of the Global Aviation Brigade and higher operating cost pressures, self-registration service is considered to solve air travel demand and cost-saving , is currently the development trends of the global aviation industry.
Taoyuan International Airport was officially launched CUSS in March 2011, in order to replace some of the artificial zoned bit reduced over the counter waiting line, improve service processes and enhance the international competitiveness of the airport.
However, airlines in the process of promoting the use of self-check-in, the passenger is still considering whether to save time, more quickly and easily complete the check-in; but also to observe the effectiveness of other passengers after use, the media reports or airline propaganda and promotion, there are many of the individual or external factors that affect its intention of use . Therefore, this study summarized the four main factors of self- check-in to
explore that affect the intention of use, including perceived costs, expected benefits (personal reasons), subjective norms and critical mass (external influences),according to establish a research framework, hypotheses and questionnaire design, and conducted a questionnaire survey in Taoyuan airport, collect relevant information, the analysis of data using the Smart PLS software.The results showed no significant influence in addition to subjective norms on the intention of use, the rest of the perceived costs, expected benefits and critical mass, such as the use of self-check-in significant influence the intention of use. Hope to understand passenger needs and provide the aviation industry or Taoyuan Airport company to promote the application of self-check-in policy reference
Keywords:Self Check service,CUSS, perceived costs, expected benefit, subjective norm and critical mass.
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