A study of Attitude and Intention to use of Consumers purchase on Kiosk: approach of Technology Acceptance Model－As a Case of 7-ELEVEN ibon

• Main Authors: Lin, Shih-Hsiang, 林士翔
• Other Authors: Lo, Wen-Kuen
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/ccd2x4

碩士 === 中國文化大學 === 資訊傳播學系 === 103 === As we all know, the amount of information exploded in this high tech era. And with the introduction of the Kiosk's technology, we begin to use interactive multimedia information platform in our daily life. The train and high-speed rail ticket vending machines are also using technology derived Kiosk system. The chain convenience stores have also introduced this technology in recent years, such as :7-ELEVEN's ibon, Fami-port from Family Mart convenience store, Hi-Life's Life-ET ... etc…Research shows there are more than 4900 stores of 7-ELEVEN, and about 2900 stores of Family Mart convenience store in our country. Thus in this research we aim on 7-ELEVEN ibon as the our target , because of the majority of numbers. Kiosk Technology Development date, the Consumer got used to facilitate shop use interactive multimedia information platform to complete ticket, and the traditional industries have gradually disappear ticket platform, the phenomenon indicates that consumers in ticket photogenic relative to traditional ticket model is a lot of change, the study of 7-ELEVEN the establishment of an interactive multimedia kiosks (ibon) the ticketing services made it a research topics, use “Technology Acceptance Model” to explore model consumers use convenience stores interactive multimedia information platform to purchase now conduct of psychological factors? If so, its influence whether there are things in common? The study was designed to consumers to use ibon provided by when ticketing services the psychological factors affect its use attitude and use. The study will use “Technology Acceptance Model” of " Perceived Usefulness," " Perceived Ese Of Use," " Attitude Toward Using " and " Behavioral Intention To Use," four bodies, and the " Perceived Convenience " as its external variables. Study ways to survey the methods that Likert 5 scale is "very consent" and "consent" and "ordinary" and "unsatisfactory" and "very unsatisfactory" to be followed the answer to score 5, 4, 3, 2, 1 as a basis of investigation, and the main target for observation to use the ibon provided by the consumers ticket system which was completed by statistical analysis of data, explained in order to understand consumers use the ibon ticket system, the psychological factors, which in turn on the topic of discussion.