The Relationships among Flashpackers’ Travel Experience, Personal Development and Travel Motivation: The case of Taiwan's backpackers

• Main Authors: Lee, Wen-Hsin, 李文心
• Other Authors: Hsu, Chia-Yuan
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/8r6ypw

碩士 === 中國文化大學 === 觀光事業學系 === 103 === Backpacker appear in 17th century. Moving with the Times, a new backpacker subculture arises in 21st century, who closely related to technology use. An emerging backpacker of tourism industry called flashpackers. This research will explore the relationships among travel experience, personal development and travel motivation from the viewpoint of flashpackers. The study uses convenience sampling at Taiwan Taoyuan international airport’s arrival lobby. Total of 400 questionnaires were issued, recovering valid questionnaires 375 shares and the rate of return was 93.8%. The results of this paper as following: (1)travel experience has differences with travel motivation of Taiwan's flashpackers; (2)personal development has differences with travel experience of Taiwan's flashpackers; (3)personal development has relationship with travel motivation of Taiwan's flashpackers; (4)There is moderate effect of personal development of Taiwan's flashpackers between travel experience and travel motivation. The results of this study contribute to tourism industry to enhance direct target customer, and provide hospitality and travel agency managers to determine appropriate marketing strategies for flashpackers.