| Summary: | 碩士 === 中國文化大學 === 新聞學系 === 103 === With the innovation of new technology, audio-visual media combine Internet technology, making the application of the above media in the way emerging breakthrough. Cross media technology to integrate intelligent devices are now reflected in the above. However, a combination of wireless mobile network communication technology allows consumers to use the media in more choice and more freedom.
The fourth -generation mobile communications technology (4G) opens more convenient services. The use of wireless networks become faster, and network bandwidth is also wider. In the past, the third generation mobile communication technology (3G) technical have some of obstacles. There isn’t a problem on 4G systems. Besides it also brings an industrial development issues at stake. When people can easily and freely use smart devices, they need or want to watch the programs wherever and whenever. Then perhaps traditional audio-visual media platforms will face a severe test.
In this study, the advent of 4G as a factor in order to explore whether the developments of new technologies such as the impact of existing cable industry market. It could be made the entire audio-visual media industry must be restructured to confront or accept the fate of being eliminated. Uses and gratifications theory is the basis of the main structure, and with reference to recent developments in advanced countries. In the same time, it through his Stone Mountain way to understand the factors that being influence it. In addition to the analysis of the combined quantization achieve further answers, hoping to understand the overall the impact of industry's situation.
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