The Influences of Motivation, Opportunity, and Ability on Purchasing Intention toward Korean Idol Groups' Collectibles
碩士 === 中國文化大學 === 國際貿易學系 === 103 === Hallyu Wave is also known as “Korean Wave”. It refers to the sudden increase in popularity of South Korean pop culture around the world in the last ten years, largely because of the Korean entertainment industry and the popularity of Korean drama and Korean pop m...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18017905941102600713 |