EXPLORING AN INTERNATIONAL CORPORATION’S KEY PERFORMANCE INDICATORS WITH THE BALANCED SCORECARD- A CASE STUDY OF “S” COMPANY

• Main Authors: Chia-Shan Chang, 張嘉珊
• Other Authors: Che-Yu Huang
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/ckq3vj

碩士 === 僑光科技大學 === 國際貿易研究所 === 103 === ABSTRACT The foreign trade and development is one of the main activities among the National Economy Development in Taiwan. Trading business has become increasingly difficult with these impacts. 1. Information transparency due to the trade toward to global wise. 2. Either manufacturer or customer skips the trading company to go directly. This study, mainly investigate the trading companies critical success factors, setting the business strategy, making the best layout with limited resources to enable the enterprises to sustainable development. The case study of a trading company in sanitary ware firstly is to research the industry environment, literature review, using the balanced scorecard analysis, the internal and external environment analysis, then creating the interview outline from the viewpoint of market, marketing, operation, organization, risk, then drawing three conclusions for the critical business strategy. 1. Provide integrated services, access to formulate a strategy. 2. With vertical integration of upstream and downstream capabilities, develop strategic alliances to create the synergy value chain. 3. Construct e-Enterprise foundation, emphasize on risk management. Keywords: The Balanced Scorecard, Key Performance Indicators, Kithchen and Sanitary Ware and Faucet Industry