A Study of Relationship between Recreation Experience and Satisfaction of Visitors to Art Communities－A Case Study of Dingxi District, Huwei Township, Yunlin County

• Main Authors: Guan-Hong Lin, 林冠宏
• Other Authors: Ta-Ching Liang
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/742j8e

碩士 === 國立虎尾科技大學 === 經營管理研究所在職專班 === 103 === This study probed into the relationship between recreation experience and satisfaction of visitors to art communities.The purpose of this study was to investigate the impact of community arts resources on the recreation experience of visitors. Another aim was to find out the effect of community arts resources on visitor satisfaction. Finally, the relevance of visitor recreation experience and satisfaction was examined in the study. The subjects of study were visitors to Dingxi District, Huwei Township, Yunlin County; the method was a questionnaire survey using convenience sampling for visitors. Questionnaires were sent out to a total of 423 visitors to Dingxi District between February 2014 and January 2015. 35 invalid questionnaires with incomplete responses or inconsistencies were not included in the sample set leaving a total of 388 valid questionnaires received. Based on a 5-point Likert Scale, the survey data concluded：（a）Visitors’ personal background have a tendency to homogeneity.（b）The recreation experience of visitors varies due to different levels of education.（c）Visitor satisfaction didn’t vary due to personal basic variables of visitors.（d）When reporting the "educational experience" ,"aesthetic experience", and "entertainment experience", visitors reported the most positive experience as "aesthetic experience", but the worst experience as "entertainment experience".（e）Concerning "public facilities", "guide services", and "art environment", visitors had the highest satisfaction from "art environment" but the lowest satisfaction from "public facilities".（f）Recreation experience and satisfaction show a significant positive correlation. The study findings may serve as a guide for further research on recreation experience and satisfaction to art communities.