Relationships among Service Quality,Perceived Value,Satisfaction,and Loyalty of Smartphone Telecom Services-Switching Cost and Use Innovativeness as Moderators.
碩士 === 國立聯合大學 === 管理碩士學位學程 === 103 === Summary In this study, mobile phone numbers the industry as the research object, and investigate the effect of customer satisfaction on loyalty, and the moderating variables of use innovativeness and switching costs for the two variables. Mainly to understand t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97681255575209838628 |