A Study of Marketing Strategies for Facial Nutrition Products: The Case of Medicine Company

• Main Authors: WEN-I HUANG, 黃文益
• Other Authors: PO-CHIH LEE
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/5qne5y

碩士 === 國立高雄大學 === 高階經營管理碩士在職專班(EMBA) === 103 === This study is to investigate marketing strategies for the Medicine company, which is an own brand of face care products sales company. The Medicine company is established 5 years ago with a small capital investment, the sole owner of the company is equipped with medical technology degree. The market of face care products was almost reaching saturation, when the owner of the Medicine company decided to join in. From the very beginning, it appeared that there was no much chance this new company could survive. However, the Medicine company has been flourishing since then. This indicates that the company must process some good reasons for success, and it may also need some improvements for further operations. This is a case study, and the methods of 4P and SWOT analysis are used for undertaking assessment. Major findings derived from this study are summarized as follows: The company must continue maintaining high quality of products, fully utilize the owner’s connecting ability, promote and stabilize market share, expand variety of products to satisfy consumers’ one-time demand, increase advertisement, and enhance the image of brand products. The following suggestions are required for the further company operations. These suggestions include the solving inadequate funds problem by recruiting more investors, the search a more stable manufacturer for products production, and setup a professional management team. If these problematic factors can be overcome, then the Medicine company can further grow bigger and stronger.