| Summary: | 碩士 === 國立高雄大學 === 國際高階經營管理碩士在職專班(IEMBA) === 103 === Recently the Taiwanese enterprises expand their investment scale in Vietnam as well as seize on critical position in Vietnam’s economic development. Additionally, Vietnam is the member of the Association of Southeast Asia Nations (ASEAN); it makes Vietnam become the most valuable nation and appropriate springboard for Taiwanese enterprises to invest in ASEAN. This research will focus on the 7 interviewes which are Taiwanese enterprises in the Vietnam,with over 2 year’s business cooperation with C general insurance company, Throughout the in-depth interview, from the viewpoint of clients, in order to discuss their needs and expectations on the services provided by the C general insurance company. Furthermore, probe into the influence of innovation-service on the quality of service ,within the perspective of customer. As for the research objects, there are 7 interviewees, who are the customer of Taiwanese investment, cooperate with the C Company over two years. Through the in-depth interview, the results are as follows: albeit the C Company embraces the superiorities such as dedicated service, fair price, sound agent system, professional, and complete information, it still possesses shortcomings such as production of insurance class and the scanty of service branch; the deficiency makes the C Company not to complete satisfy with their partial customers and so that the C Company needs to develop extra movements such as product diversity, business branches increasing, the service of Chinese-English language annotation in website, the service of credit card, the relevant courses of property and casualty, and the connectedness of smart phone and Vietnamese cultures in APP, as an innovative service in the future. Eventually, the C Company would improve its reputation via providing more convenient, rapid, and efficient service quality to customers.
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