How the Negative Message of Country of Origin Influence the Brand Equity and Purchase Intention
碩士 === 國立高雄大學 === 亞太工商管理學系碩士班 === 103 === There are many way to spread message and the messages are spread fast in society now. People can learn lots of cultures, life, and other information in different country through information communication. People have bearing on country because of country of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/y4p9yx |