The Importance-Performance Analysis of Dining Environment Service Quality for McDonald and 7-11
碩士 === 國立高雄大學 === 亞太工商管理學系碩士班 === 103 === The purpose of the study is to investigate consumer recognition of the importance and performance of the fast-food restaurants(McDonald’s) and Convenience Store(7-Eleven). The subjects in this study were composed of the consumer used to dine in the tow diffe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60242675849281586918 |