The Impact of Brand Image, Perceived Risk, and Channels on Purchasing Intention - The Case of Luxury Bags
碩士 === 國立高雄大學 === 亞太工商管理學系碩士班 === 103 === Recent years, internet is used as the major channel for shopping due to its dramatic growth. More and more companies try to explore the business opportunity by using internet to the purpose of sustainable development. Therefore, how to enhance the consumers’...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/aqfr5p |