Brand Value Analysis and Engineering-An Empirical Study of McDonald’s Franchisee Company in Taiwan
碩士 === 國立高雄大學 === 亞太工商管理學系碩士班 === 104 === Brand value has been discussed for a long time and there are some well-known organizations or scholars have already developed many different methods to measure the brand value of a corporate such as brand valuation Interbrand and Financial World. However, mo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/uw35ww |