A Case Study of Corporate Marketing Strategy on Skin Care Product

碩士 === 國立臺灣科技大學 === 管理學院MBA === 103 === It’s quite competitive of cosmetic industry in Taiwan. Customers have many choices from kinds of brands from Europe, the U.S., Japan, and Korea. Recently, Taiwan owns brands also join this competitive market. Some brands lately launched a new product which is...

Full description

Bibliographic Details
Main Authors: Wan-Ting Chen, 陳琬婷
Other Authors: Day-Yang Liu
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/18244300047742363018