A Case Study of Entrepreneurial Development Strategy on Family Businesses

• Main Authors: Shih-Yu Yeh, 葉時雨
• Other Authors: Day-Yang Liu
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/27222595221610406789

碩士 === 國立臺灣科技大學 === 管理學院MBA === 103 === Impacted by the financial crisis in 2008, the economy of Taiwan continues to show a recession, affecting negatively the environment of overall labor market. Low-wage jobs and under-employments have become common phenomenons. Consequently, the growing issue of under-employment or even unemployment forces the young generations to consider entrepreneurial actions in their career because they are not satisfied with the status quo. Accompanied by the entrepreneurial trend emerges a new evolutional business model. The model utilizes lean labor and capital to validate a target market through quick production of goods and services. This is often referred to as " Lean Startup". Moreover, because of the fact that Chinese enterprises are mostly family businesses, the family bonds can potentially create a strong cohesion within the organization to overcome many difficulties and challenges faced during the initial stages of the startup business. The focus of the study is to explore the feasibility of applying Lean Startup in the governance of family business; and to determine whether Lean Startup in the perspective of family business a stumbling block or a stepping stone. This study focuses on MuRou Biotechnology Co., Ltd. as a case study, discussing how the lean family startup in its operation and its management creates an enterprise synergy via data collection and in-depth interviews. The research result provides entrepreneurs a reference to incorporate the concept of Lean Startup in their own family businesses. The study found: （一） The family members in accordance with their personalities are deliberately cultivated in different professions. The complementarity of expertise help to shape a well-rounded family startup business. Family members can openly communicate with one another and make comprehensive decisions. （二） Family members have more incentives to maintain business operations and to care for a steady growth of the business. In addition, family’s natural care to each other provides appropriate support and assistance contributing to the business development. （三） Efficient family communication and coordination can reduce waste of time by Profit Center System. Family members are also more likely to fully devote themselves, making quick, smart and professional contributions.