| Summary: | 碩士 === 國立臺灣科技大學 === 設計研究所 === 103 === As the widespread quote of Baudrillard had told us, ‘To become an object of consumption, an object must first become a sign’. The ‘culture’ that seeks to be transformed into the ‘cultural capital’ that brings economic benefits and substantial impacts, must first be translated into ‘cultural images’. This is a practice-led research, in the past two years we collaborate with the artists in the Gank-Kuo tribe in Hualien to build up a local culture brand. This thesis sheds lights on the discourses of capturing, interpreting, and spreading cultural images through the interweaving context of art, design and craft literatures versus design experiences and critical reflections through this collaboration.
Keywords: Cultural Images, Cultural Brand, Design-Driven Innovation, Bourdieu, Adorno
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