Visual Identification System as an Integral Part of Industry Brand Creation- YU-SHIH-LIANG

• Main Authors: Pei-Hsuan Kuan, 官佩萱
• Other Authors: Ting-yi Lin
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/u8jsjd

碩士 === 國立臺灣科技大學 === 設計研究所 === 103 === The climate in Taiwan is perfect for the growing of bamboo, which has a wide range of uses (bamboo shoots, bamboo sheath, bamboo wood etc.). It is also one of the country’s most important cash crops and impacted in recent years by the greater importance attached to environmentally friendly farming. This work employs a visual identity system to create added value for the local bamboo shoot industry, by presenting ideas and agricultural products to consumers in a new way that stimulates the development of the rural economy. This work divides the creation of a visual identity system into the following steps: (1) agricultural brand image survey; (2) the basic visual identification elements production; (3) visual identification system specification; (4) the visual elements of production. This process involves transforming abstract concepts into representational images so that the information on the company, brand and product can be communicated to the consumer in a way that established identification and thereby makes consumers more likely to make purchases. In addition to conveying corporate philosophy, culture and creating economic value, this process also creates a new trend in Taiwanese farming.