| Summary: | 碩士 === 國立臺灣科技大學 === 管理研究所 === 103 === The purpose of case study should use different view to combined theories with real management situation to present problems of case.
This case by case construction, so that students feel immersive, Entrepreneurs want to keep on fighting out of economic woes. He grew up in Macau with Portuguese fishing village culture and pirate spirit: Credit and persistence, courage, hard work and desire to explore the unknown, persistent pursuit stick to their dreams, until the last moment, and never give up hope! In the course of looking for business opportunities in the setback, the reverse victory and prosperity of greed in the face of adversity cheer, after the Lehman financial tsunami, falls in growth, good luck and frustration many challenges.
There are two parts in this study which includes case description and teaching manual.
Besides this study is a virtual case which is combined with experiences and perspective of researcher so did not project to any company, organization or person. The study explains enterpriser characteristics, applying marketing management tool to achieve operation target, finally, use crisis management to face crisis during operation to move forward to new operation model.
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