| Summary: | 碩士 === 國立臺灣科技大學 === 管理研究所 === 103 === The purpose of case study should not only study management theories but also need to consider how to connect real situations to apply theories in organization operation which is the core value of case study. According this core value, this study utilized Harvard case-writing method which illustrates a leader suffered harsh conditions and how the leader takes advantage of leadership, crisis and marketing management tools to achieve operation target.
There are two parts in this study which includes case description and teaching manual.
Furthermore, this study is a virtual case which is combined with experiences, knowledge, and studying of researcher so did not project to any company or organization. The study is able to help organization leader judges how to implement leadership to reduce crisis impact, moreover, applying marketing management tool to figure out strength and weakness of organization to leads teams move forward to right direction.
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