| Summary: | 碩士 === 國立臺灣科技大學 === 資訊管理系 === 103 === As service economy has become more important in recent years, service innovation is turned out to be the core value in many enterprises. Thus III （Institute for Information Industry） developed a systematic approach which is named S.E.E.（Service Experience Engineering） methodology in order to solve these problems that enterprises will face with when developing innovative services.
However, this paper shows that using S.E.E. methodology in different industries or in different value activities should be different and we take some cases of Lion Travel Service Co., Ltd as verification try to prove the new framework of S.E.E methodology. Therefore, this study contributes customization of S.E.E. methodology in value activities (value chain, value shop, value net）and relationship marketing perspectives to providing industries which develop service innovation.
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