The Effect of Musical Mode on Consumers’ Purchase Intention - Using a casual cafe as an example
碩士 === 國立臺灣科技大學 === 資訊管理系 === 103 === Musical modes are composed by different scales, most frequently occurred in major and minor modes, which joy and sorrow music can be written respectively. Listeners’ emotional sympathetic response can be inspired by using different modes. This study investigates...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2khp6x |