| Summary: | 碩士 === 國立臺灣科技大學 === 財務金融研究所 === 103 === M&A is one of the broadly used strategies for business world. Even though there is small probability to achieve successful acquisition. Generally most of firms desire to increase market power and expand through M&A. The purpose of this study is to analyze the strategy on CDF and Cosmos Bank acquisition. This study investigates based on Hitt (2008) reasons, problems and attributes of successful acquisition strategy. According to the attributes to achieve success acquisition, both bidder and target firms have strong capability to achieve effective acquisition. Based on the case analysis all seven problems have shown negative sign and all seven attributes of successful acquisition have shown positive sign. As a result, this acquisition deal has high probability of success. Moreover the result of case analysis, I found market power is very crucial factor to expand business and gain profit for firms. In banking industry as before mentioned potential new entrants to enter in this sector by self is very difficult, so M&A strategy is may be one of the reliable and favorable ways to enter.
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