| Summary: | 碩士 === 國立臺灣科技大學 === 財務金融研究所 === 103 === Qualified financial professional license means employees of financial institutions in the sale of financial products. You must have permission of licensing laws aimed at ensuring the professional quality of employees. However, previous studies explored the impact of licenses on seeking jobs more and dwelled less on employees in the learning process and the relationships among learning variables. This study proposes an internal staff learning model and investigates the relationships among employees’ need for cognition, self-esteem, work factor motivated, employees’ attitude and intention. This study also adopts variables of learners’ achievement, learning the utility and affective reaction variables in to this model.
In this study, samples are investigated in a financial holding company by use of Internet questionnaire survey. The SPSS statistical software package was used for reliability analysis, descriptive statistics, correlation analysis (Pearson Correlation), t test, regression analysis and the main conclusions are summarized as follows:
(1) The need for cognition and work factor motivated have significant positive impacts on employees’ attitude toward acquiring the licenses.
(2) The employees’ attitude is significantly and positively correlated with the intention.
(3)The intention has significant positive impact on the utility of the Licenses’ affective reaction and achievement.
Finally, the conclusions of this study make recommendations for future reference and future researchers.
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