Survive in fissure: Liang Fu Security Ltd. among the oligopolistic markets to look for the niche of service Innovation.

• Main Authors: Shou-Jye Chen, 陳守傑
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/65zu95

碩士 === 國立臺灣科技大學 === 企業管理系 === 103 === Gold sun Group is a consortium in Taiwan, joint venture with Japan's largest security group, SECOM and establish the " Chung Hsing security CO.,LTD " in 1977. At that time there have no similar Enterprise in Taiwan. That company became the first security company in Taiwan. There years after the “ Shinkong Security CO.,LTD”　also cooperate with " Sohgo Security Services CO., LTD " in Japan. It became of second security company in Taiwan. Thirty years after of today, Taiwan’s security company has growth to more than 700 companies ,The industry service of type contains "security guard", and "security system ", and " Cash transport security " and " The bodyguards ", which operation " security system "company including " Chung Hsing security CO.,LTD " and“ Shinkong Security CO.,LTD” leading business near 40 years, The marketing share over 80%, left of 20% market share by other 100 security company, So the situation about competition of market are Very tragic, but still has some enterprise wants to against and challenges to the big Enterprise , and found the blue strategy, and through service of innovation, found with consumers security has close relationship of service value. This case is discussion a security company which operation more than 20 years, one of the career sector have high Profits annually, But the another career sector continuous losses more than ten years, But what kind of power and idea, to let the operators still insisted not gave up, The General Manager(Zhang Bo-yao ) being a leader of the sector why can bear from Board of pressure, and stand other sector of cold statements, and He still can insisted to seeks service innovation, And also support by the Board of Directors and acquire trust and authorization and support any kind sources from the CEO, Let "on of security value can through innovation service of concept to achieved", this is General Manager Responsible for the sector most need priority solution of work, but It’s incoming of also has internal colleagues against change of challenge, innovation process by suffered of technology, and funds ,human resources of gap, are need all be solution, Via the innovation concept of insisted, and commitment to the chief of boards, and reached career sector target of determination and let the customer find the real security service value, Besides through participate Government big project and implementation, let company and the Government of resources to also note service innovation concept and implementation in information system of development, and let project and enterprise marketing strategy can combined together, then resolve a wave of internal led crisis, and resources lack, and innovation footsteps blocked, problem, After ten years hard of the business, The business goal almost achieved, but there have another big challenge wait in ahead, this kind of " Face to the business difficulties still persist in Innovation " of spirit, and use the innovation to found Enterprise business direction, even challenge to the leading industry who have gap for the service process and innovation of insisted, whether also can change organization internal of fully effect energy, whether can let enterprise continued thrive, and has continued of competitiveness, will is he must overcome of another problem