Resistance to Change Attitude: the Effects of Product Experience and Public Opinion Expression.
碩士 === 國立臺灣科技大學 === 企業管理系 === 103 === Companies have begun to take electronic Word-of-Mouth seriously as the major influence to the purchase intention of the consumers. In order to hide their strong motivation of business, companies hire paid posters to transfer the product reviews or share the usin...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/daxhmz |