Research on Taiwan game companies' business model– case study for mobile games

• Main Authors: san lin, 林勝凱
• Other Authors: Luarn, Pin
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/94820957528174872885

碩士 === 國立臺灣科技大學 === 企業管理系 === 103 === Abstract Due to the rise of the mobile game market and the popularity of smartphones and broadband the gaming industries are changing rapidly. Gaming companies have to launch the new products in order to cope with both increasing opportunity and competition. As a result, the life cycle of gaming products are getting shorter and shorter. To enhance competitiveness and meet market demand, gaming companies constantly develop new products. In 2007, Apple launched their first smartphone - iPhone, and built up the App Store, the application platform for iPhone and iPad in the following year. In the same year, Google introduced Google Play - an application for Android smartphones. These two major platforms for smartphones initiated a new business model. However, gaming companies in Taiwan are still operating under an older model. For example, developing or being an agent for games, or doing both as a business. This entails a lot of challenges for them. Taiwan gaming companies need to adopt different business models for different stages. They need to review and understand their own advantages and disadvantages as well as the environment in order to become more competitive. There is little published reference material on the mobile game industry, especially on business models and strategic theory. Therefore this study focuses on the operational and strategic models from Taiwanese companies' perspective with interviewing several senior managers in gaming industries to review and draw conclusions, as well as explore the different approaches on their business models and strategies. Through these analyses, this research suggests alternatives in improving the current business models for mobile game companies in the future development. Keywords: Mobile game companies, Taiwan game companies, business model