The Impact of Corporate Social Responsibility on Consumer Brand Cognitive– An Example of Acer
碩士 === 國立臺灣科技大學 === 企業管理系 === 103 === This research aims to investigate on the effect of Acer Inc. with its corporate social responsibility (CSR) from the perspective of consumers, staff, environment, social participation as well as the economy. It also analyses how the CSR influence consumers on Ac...
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2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/f6n935 |
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ndltd-TW-103NTUS51210522019-05-15T22:17:27Z http://ndltd.ncl.edu.tw/handle/f6n935 The Impact of Corporate Social Responsibility on Consumer Brand Cognitive– An Example of Acer 企業社會責任對消費者品牌認知影響之探討-以宏碁公司為例 Yi-Hsun Lee 李宜勳 碩士 國立臺灣科技大學 企業管理系 103 This research aims to investigate on the effect of Acer Inc. with its corporate social responsibility (CSR) from the perspective of consumers, staff, environment, social participation as well as the economy. It also analyses how the CSR influence consumers on Acer’s brand cognitive, including brand awareness, brand associations, perceived quality and brand loyalty. The empirical results indicate that most of consumers recognize Acer’s performance on CSR which enhance its brand awareness and brand associations and also results an impact on its brand cognitive. Meng-Yan Lin 林孟彥 2015 學位論文 ; thesis 67 zh-TW |
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NDLTD |
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zh-TW |
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Others
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碩士 === 國立臺灣科技大學 === 企業管理系 === 103 === This research aims to investigate on the effect of Acer Inc. with its corporate social responsibility (CSR) from the perspective of consumers, staff, environment, social participation as well as the economy. It also analyses how the CSR influence consumers on Acer’s brand cognitive, including brand awareness, brand associations, perceived quality and brand loyalty.
The empirical results indicate that most of consumers recognize Acer’s performance on CSR which enhance its brand awareness and brand associations and also results an impact on its brand cognitive.
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| author2 |
Meng-Yan Lin |
| author_facet |
Meng-Yan Lin Yi-Hsun Lee 李宜勳 |
| author |
Yi-Hsun Lee 李宜勳 |
| spellingShingle |
Yi-Hsun Lee 李宜勳 The Impact of Corporate Social Responsibility on Consumer Brand Cognitive– An Example of Acer |
| author_sort |
Yi-Hsun Lee |
| title |
The Impact of Corporate Social Responsibility on Consumer Brand Cognitive– An Example of Acer |
| title_short |
The Impact of Corporate Social Responsibility on Consumer Brand Cognitive– An Example of Acer |
| title_full |
The Impact of Corporate Social Responsibility on Consumer Brand Cognitive– An Example of Acer |
| title_fullStr |
The Impact of Corporate Social Responsibility on Consumer Brand Cognitive– An Example of Acer |
| title_full_unstemmed |
The Impact of Corporate Social Responsibility on Consumer Brand Cognitive– An Example of Acer |
| title_sort |
impact of corporate social responsibility on consumer brand cognitive– an example of acer |
| publishDate |
2015 |
| url |
http://ndltd.ncl.edu.tw/handle/f6n935 |
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