The Effects of Product Reviews Content on Online Reviews Credibility
碩士 === 國立臺灣科技大學 === 企業管理系 === 103 === Product reviews are important information source, where consumers rely heavily in making purchase decision. While prior studies have investigated various benefits of product reviews, there are few studies into whether they are identified as credible by consumers...
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| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92837114771959930751 |