Patents Valuation and Coopetition Strategy Implementation in High-Technology Industry based on Analytic Hierarchy Process and System Dynamic Framework

• Main Authors: Richard Giovanni Oentoro, 溫忠儀
• Other Authors: Kung-Jeng Wang
• Format: Others
• Language: en_US
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/29964386945683150555

碩士 === 國立臺灣科技大學 === 工業管理系 === 103 === This study using two approaches in order to help the high technology industry faces the complex competition and market uncertainties. The first one by using the combination of AHP (Analytic Hierarchy Process) and System Dynamics (SD) to calculate the patent value that used in the high-tech Industry. And the second one was through examine the need of coopetition, one condition where the firms can cooperate and compete at the same time. Obtaining the right value of the patent can help the company in spending their R&D budget wisely and having better competitive advantage in the future. Through these two approaches, the profit that was expected to be earned by the company can be boosted. Three patents were considered to be applied in the product 13.3”Notebook–DW30 by W corporation, one of the biggest ODM company in Taiwan. There are Magnetic Mechanism, Special Charging Function, and Concealable Connector. The model of the corporation consists of five sub model, demand order sub-model, project management sub-model, production control sub-model, research and development department sub-model, and financial planning sub-model. The second patent, Special Charging function with cumulative index of 24.86 shows the highest profit in this simulation, followed by the first patent, magnetic mechanism (24.11) and the third patent, concealable connector (18.74). And in terms of coopetition with the other firm, there was around 29,001,200 NTD of additional profit for BU A, and around 31,225,175 NTD for BU B if they choose to collaborate each other and sharing their technology. The result of this study could provide a scientific basis for the company management to make well founded management decisions as well as buying the right patent for the company.