The Quality Service for New Media Arts Exhibition of National Palace Museum “ Children’s Digital Playground ” in Feng-Tian Temple at Songshan

• Main Authors: Lin, Chih-Ta, 林志達
• Other Authors: Kuo, Chen-Wo
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/12682868294335506484

碩士 === 國立臺灣藝術大學 === 圖文傳播藝術學系 === 103 === Conducting exhibitions is a way to fulfill a museum's educational function. However, many kinds of artifacts are too fragile to be transported or stored outside controlled environments. We can only display their digital replicas, especially when outside the museum. Technological advancements drive the progress of new media. The National Palace Museum has mastered the art of using new media to enhance the visitor's experience of artifacts. Not only we have nearly perfect replicas, our curators are using academic investigations and creativity to create new media works. The artifacts selected by us for each exhibition always create new trends. The National Palace Museum has a long history of making new media exhibitions our standard procedures are clear and precise. However, service quality is still vital to an exhibition where visitors are the king. The contribution of this research is to explore an exhibition's causes of success and its target audience by making interviews and surveys. We hope our study can provide future National Palace Museum new media exhibitions with suggestions to improve service quality. To promote general welfare, public education and religious belief, Songshan Fengtian Temple invited the National Palace Museum to launch the "Children's National Palace Museum Digital Playground" new media exhibition. This is a first in Taiwan's history of religions. This exhibition puts the National Palace Museum's national treasures in the environment of a Taoist temple to create conflicts and topics. It provides a chance for both parties to educate their audience. It also improves Songshan Fengtian Temple's brand value. This exhibition has attracted 131,226 visitors. Among them, 80.5% of the visitors went to worship the Taoism gods as well. It helps Songshan Fengtian Temple to expand its base of worshippers. Not only they have attracted many return worshippers, they have attracted many new believers to the temple to learn and experience the religion. As a tool of public education, this exhibition was highly valuable to both Songshan Fengtian Temple and the National Palace Museum. The "Children's National Palace Museum Digital Playground" exhibition has created a win-win outcome for both partners using digitalized artifacts and new media technologies. The National Palace Museum has earned a good reputation in education. We have conducted interviews and surveys to provide recommendations to improve future level of visitor satisfaction. 28.5% of the visitors of Songshan Fengtian Temple are local residents. Using the National Palace Museum as an attraction, we have attracted 44.8% of non-local visitors. As a result, we have succeeded in setting up the topic. We have also met Songshan Fengtian Temple's expectations to launch this exhibition. We have brought the public to fine culture and elevated Songshan Fengtian Temple's brand value.